COUNT ON CERTINA SINCE 1888
Built for Certainty. Crafted for Life.
Born in 1888 in Grenchen, Switzerland, Certina’s roots run deep in reliability and precision.
Originally called Grana, we rebranded in 1939 to Certina, from the Latin word certus, meaning certain, because every Certina watch is engineered for trust, precision and endurance.
DRIVEN BY SPORT.
BUILT FOR ACTION.
Crafted to endure. Ready for anything.
Certina watches are built to perform, inspiring those who live for the thrill of challenges.
We embody the endurance, strength and connection to Nature of cross-country skiing, the precision and power of padel tennis.
With a proven legacy in underwater missions, from Sealab II and the Tektite project,
we stand for reliability in the deepest dives.
SWISS-MADE, BUILT TOUGH FROM PEAKS TO DEPTHS
Trustable in any situation. Certina Conquers All.
Certina watches are built to endure, ready for any adventure life throws your way.
For over 130 years, we’ve combined innovation and strength, thriving in extremes from mountain peaks to ocean depths. Our pioneering Double Security (DS) system has proven itself in the Himalayas, Navy Sealab missions and underwater NASA explorations, giving adventurers a watch as tough as they are.
DOUBLE SECURITY (DS). DOUBLE CONFIDENCE.
Durable shield. Driven by strength.
The Double Security (DS) system, launched in 1959, redefined durability with advanced protection against shocks and water. Engineered for extreme conditions and designed for maximum protection, it features a shock-absorbing rubber ring, reinforced glass and multiple seals, ensuring ultimate resilience. Our watches are crafted like a turtle’s shell, built to shield and to withstand every life adventure. Double Security signifies double power: more than just the tech driving our entire lineup, ensuring shock- and water-resistance across all models, DS is also the name behind every Certina collection.
WHEN SECONDS COUNTS, COUNT ON CERTINA
Life is unpredictable. Your watch isn’t.
Packed with advanced tech like Precidrive™ and Nivachron™, powered by Swatch Group innovation, our watches deliver accuracy in any condition. Crafted with high-grade materials, Certina watches stands up to the elements with strength that’s as enduring as time itself.
This is about precision you can trust, watches you can count on.
WEAR YOUR STRENGTH WITHOUT COMPROMISE.
The quality and reliability everyone deserves.
We believe everyone deserves quality and reliability. Certina delivers Swiss craftsmanship without the luxury price tag, offering uncompromising value and durability within everyone’s reach.
OCEAN STRENGTH RUNS IN OUR SHELL
The turtle. More than a Logo. A symbol of strength. A watch you can count on.
Since the 1960s, Certina’s turtle logo has symbolized our commitment to strength and endurance. Our watches engineered like a turtle’s shell are crafted responsibly to be as tough and reliable as the natural world. The emblem is inspired by the oceans and asserts our watches’ durability, designed to thrive in any environment. With eco-friendly packaging and straps made from upcycled ocean-sourced plastics in collaboration with #tide ocean material®, Certina champions sustainable practices, supporting marine conservation through the Sea Turtle Conservancy since 2017.
FOR THOSE WHO LIVE WITH CERTAINTY.
Swiss-designed. Swiss-made.
Unshakeable certainty for unpredictable lives
Swiss-designed, Swiss-made, designed for the bold, built for the certain.
Certina is a watch as certain as you are.
COUNT ON ME
LIVE WITH CERTAINTY
Count on me
Reliable, precise, innovative: Certina has dedicated over 130 years to the fine art of Swiss watchmaking. We prioritise high-quality workmanship, modern technology and true sporting spirit. And we don't just mean top athletic performances. It's about reliability, sustainability and being open to new things.
In order to ensure that all Certina timepieces meet these various standards, they must adhere to strict quality criteria. These criteria are reflected in the uncompromisingly robust "Double Security" DS Concept as well as in the "Swiss Made" mark of origin and quality label which characterises all the timepieces in the collection.
Our logo
In the late 1940s, Swiss watchmaking company Gebrüder Kurth AG launched a new brand name for the company: Certina, from the Latin certus, meaning "assured, certain". Until around 1953, the name "Certina" was printed on the watch dials in a cursive font, with the letters connected. Starting in 1954, the brand name appeared in block letters, as it is today. The now well-known trademark with the two rotating "C" shapes, one inside the other, was introduced in 1958 following a competition for graphic designers. Versions of the Certina logo in white lettering on a red background represent the brand's "Swissness".
The notable success of the uncompromisingly robust DS Concept led to the integration in 2013 of the turtle emblem, familiar from the back of Certina watch cases, into the logo.
DS Concept
Durability and reliability are of critical importance to Certina. These values led to the development of the unique DS Concept, which was first launched by the brand in 1959 and stands for "Double Security" (DS). These extensive security features in the structure of every single Certina timepiece, regardless of collection or function, are what makes it so robust and reliable in the long term.
Back in the 1960s, the first Certina DS models demonstrated their extraordinary quality and durability in a series of spectacular expeditions and research projects. Would you like to find out more? Read a summary of our company history here.
Turtle symbol
The turtle shell symbolises robustness and durability – characteristics borne by all Certina watches, without exception. It's therefore no wonder that the turtle shell has been the brand's personal symbol since the 1960s. To this day, the characteristic outline can still be found on almost every Certina timepiece, as well as on the brand logo. It evokes the extraordinary durability which characterises every Certina watch.
However, the turtle shell is also an expression of Certina's affinity with the element of water. In the past, the brand has been involved in some significant international underwater research projects and currently lends its support to the Sea Turtle Conservancy and its Tour de Turtles. The Florida-based organisation is dedicated to ensuring the survival of the sea turtle and conserving its habitats. Find out more about the Sea Turtle Conservancy, its aims and its partnership with Certina here.
Swiss Made
All Certina watches bear the "Swiss Made" mark of origin and quality label, which shows them to be authentic paradigms of Swiss watchmaking. The brand has been based in Switzerland since 1888 and feels inextricably linked to its historical and geographical roots.
"Swiss Made" not only shows the material origin of the watch, it also alludes to its background. The requirements that this designation places on the watch and movement are stringent and clearly defined. This means that the buyer of an original "Swiss Made" timepiece can be certain that they own a watch of real Swiss quality.
Reliable, precise, innovative: Certina has dedicated over 130 years to the fine art of Swiss watchmaking. We prioritise high-quality workmanship, modern technology and true sporting spirit. And we don't just mean top athletic performances. It's about reliability, sustainability and being open to new things.
In order to ensure that all Certina timepieces meet these various standards, they must adhere to strict quality criteria. These criteria are reflected in the uncompromisingly robust "Double Security" DS Concept as well as in the "Swiss Made" mark of origin and quality label which characterises all the timepieces in the collection.
In the late 1940s, Swiss watchmaking company Gebrüder Kurth AG launched a new brand name for the company: Certina, from the Latin certus, meaning "assured, certain". Until around 1953, the name "Certina" was printed on the watch dials in a cursive font, with the letters connected. Starting in 1954, the brand name appeared in block letters, as it is today. The now well-known trademark with the two rotating "C" shapes, one inside the other, was introduced in 1958 following a competition for graphic designers. Versions of the Certina logo in white lettering on a red background represent the brand's "Swissness".
The notable success of the uncompromisingly robust DS Concept led to the integration in 2013 of the turtle emblem, familiar from the back of Certina watch cases, into the logo.
Durability and reliability are of critical importance to Certina. These values led to the development of the unique DS Concept, which was first launched by the brand in 1959 and stands for "Double Security" (DS). These extensive security features in the structure of every single Certina timepiece, regardless of collection or function, are what makes it so robust and reliable in the long term.
Back in the 1960s, the first Certina DS models demonstrated their extraordinary quality and durability in a series of spectacular expeditions and research projects. Would you like to find out more? Read a summary of our company history here.
The turtle shell symbolises robustness and durability – characteristics borne by all Certina watches, without exception. It's therefore no wonder that the turtle shell has been the brand's personal symbol since the 1960s. To this day, the characteristic outline can still be found on almost every Certina timepiece, as well as on the brand logo. It evokes the extraordinary durability which characterises every Certina watch.
However, the turtle shell is also an expression of Certina's affinity with the element of water. In the past, the brand has been involved in some significant international underwater research projects and currently lends its support to the Sea Turtle Conservancy and its Tour de Turtles. The Florida-based organisation is dedicated to ensuring the survival of the sea turtle and conserving its habitats. Find out more about the Sea Turtle Conservancy, its aims and its partnership with Certina here.
All Certina watches bear the "Swiss Made" mark of origin and quality label, which shows them to be authentic paradigms of Swiss watchmaking. The brand has been based in Switzerland since 1888 and feels inextricably linked to its historical and geographical roots.
"Swiss Made" not only shows the material origin of the watch, it also alludes to its background. The requirements that this designation places on the watch and movement are stringent and clearly defined. This means that the buyer of an original "Swiss Made" timepiece can be certain that they own a watch of real Swiss quality.