品牌哲学

瑞士品质与真正的体育精神相结合——始于 1888 雪铁纳是真正的运动腕表品牌。其生产的运动腕表不仅外观精美,在品质方面也一丝不苟。

COUNT ON CERTINA SINCE 1888

Built for Certainty. Crafted for Life.

Born in 1888 in Grenchen, Switzerland, Certina’s roots run deep in reliability and precision. 
Originally called Grana, we rebranded in 1939 to Certina, from the Latin word certus, meaning certain, because every Certina watch is engineered for trust, precision and endurance.

 

DRIVEN BY SPORT. 
BUILT FOR ACTION. 

Crafted to endure. Ready for anything.

Certina watches are built to perform, inspiring those who live for the thrill of challenges. 

We embody the endurance, strength and connection to Nature of cross-country skiing, the precision and power of padel tennis.

With a proven legacy in underwater missions, from Sealab II and the Tektite project,

we stand for reliability in the deepest dives.

 

SWISS-MADE, BUILT TOUGH FROM PEAKS TO DEPTHS 

Trustable in any situation. Certina Conquers All. 

Certina watches are built to endure, ready for any adventure life throws your way. 
For over 130 years, we’ve combined innovation and strength, thriving in extremes from mountain peaks to ocean depths. Our pioneering Double Security (DS) system has proven itself in the Himalayas, Navy Sealab missions and underwater NASA explorations, giving adventurers a watch as tough as they are.

 

DOUBLE SECURITY (DS). DOUBLE CONFIDENCE.

Durable shield. Driven by strength.

The Double Security (DS) system, launched in 1959, redefined durability with advanced protection against shocks and water. Engineered for extreme conditions and designed for maximum protection, it features a shock-absorbing rubber ring, reinforced glass and multiple seals, ensuring ultimate resilience. Our watches are crafted like a turtle’s shell, built to shield and to withstand every life adventure. Double Security signifies double power: more than just the tech driving our entire lineup, ensuring shock- and water-resistance across all models, DS is also the name behind every Certina collection.

 

WHEN SECONDS COUNTS, COUNT ON CERTINA

Life is unpredictable. Your watch isn’t.

Packed with advanced tech like Precidrive™ and Nivachron™, powered by Swatch Group innovation, our watches deliver accuracy in any condition. Crafted with high-grade materials, Certina watches stands up to the elements with strength that’s as enduring as time itself.
This is about precision you can trust, watches you can count on. 

 

WEAR YOUR STRENGTH WITHOUT COMPROMISE.

The quality and reliability everyone deserves.

We believe everyone deserves quality and reliability. Certina delivers Swiss craftsmanship without the luxury price tag, offering uncompromising value and durability within everyone’s reach.

 

OCEAN STRENGTH RUNS IN OUR SHELL

The turtle. More than a Logo. A symbol of strength. A watch you can count on.

Since the 1960s, Certina’s turtle logo has symbolized our commitment to strength and endurance. Our watches engineered like a turtle’s shell are crafted responsibly to be as tough and reliable as the natural world. The emblem is inspired by the oceans and asserts our watches’ durability, designed to thrive in any environment. With eco-friendly packaging and straps made from upcycled ocean-sourced plastics in collaboration with  #tide ocean material®, Certina champions sustainable practices, supporting marine conservation through the Sea Turtle Conservancy since 2017.

 

FOR THOSE WHO LIVE WITH CERTAINTY.

Swiss-designed. Swiss-made.

Unshakeable certainty for unpredictable lives

Swiss-designed, Swiss-made, designed for the bold, built for the certain.

Certina is a watch as certain as you are. 

 

COUNT ON ME
LIVE WITH CERTAINTY

Count on me 有我在
Count on me

可靠、精准、创新:雪铁纳致力于瑞士高品质制表艺术已逾130年之久。我们注重高品质工艺、现代技术和真正的运动精神。这不单指竞技水平,更关乎可靠性、可持续发展以及乐于接受新事物的开放心态。

为确保所有雪铁纳时计均符合多类标准,必须执行严格的质量标准检验。这些质量标准体现在DS双保险技术 (DS Concept) 以及全系列腕表都具备的原产地和品质标签“Swiss Made”(瑞士制造) 标识。

品牌标识
Our logo

1940年代后期,瑞士制表公司Gebrüder Kurth AG将公司品牌名称变更为:Certina (雪铁纳)——源于拉丁语certus,意思是“可靠、确认“。1953年前后,“Certina”以字母之间互相连接的草书字体印于表盘。1954年起,品牌名称采用印刷体字母的形式,沿用至今。1958年,在一场平面设计师竞赛中,如今知名的旋转双“C”标志 (双“C”彼此嵌套) 脱颖而出。红底白字版雪铁纳品牌标识彰显出品牌的“瑞士特色”。

随后,DS双保险技术 (DS Concept) 凭借其坚固耐用的特性闻名于世,并在2013年与海龟图案结合,融入全新雪铁纳品牌标识。

DS双保险技术 (DS Concept)
ds-concept

耐久性和可靠性是雪铁纳的核心价值。这些价值理念促成了独具特色的DS双保险技术 (DS Concept) 的问世——由雪铁纳于1959年首创,DS意即“Double Security”(双保险)。这些安全特性广泛应用于每一枚雪铁纳时计结构中——无论哪一系列,无论具有何种功能;而这正是雪铁纳时计如此坚固而可靠的原因所在。

早在20世纪60年代,雪铁纳首款DS时计通过一系列备受瞩目的考察探险活动和科学研究项目证明了其卓越的品质和耐久性。想要了解更多信息,请单击 此处 ,阅读品牌历史概述。

海龟标志
philosophy - tortle

海龟壳象征着坚固性和耐久性,而这是所有雪铁纳腕表的普遍特征,无一例外。因此,从20世纪60年代起,海龟壳一直是品牌的特色标志,也就不足为奇了。时至今日,在很多雪铁纳时计以及品牌标识上,我们仍然可以看到这一匠心独具的海龟壳图案。它令人想到每一枚雪铁纳腕表均具有的卓越耐久性。

此外,海龟壳也展现了雪铁纳与水的密切联系。雪铁纳品牌过去曾参与一些重要的国际水下研究项目,目前则为STC海龟保育组织 (Sea Turtle Conservancy) 以及该组织发起的海龟之旅 (Tour de Turtles) 项目提供支持。STC海龟保育组织总部位于美国佛罗里达州,致力于确保海龟的生存并保护其栖息地。想要了解更多STC海龟保育组织、其宗旨以及与雪铁纳的合作关系等信息,请单击 此处。

瑞士制造
philosophy - swiss watch

所有雪铁纳腕表均带有“Swiss Made” (瑞士制造) 这一原产地与品质标签,以证明其为纯正的瑞士钟表身份。自1888年在瑞士创立以来,品牌始终扎根故土,与这里的人文历史、山山水水紧密相连。

”瑞士制造”不仅显示出腕表的材质来源,还指出了其制作背景。这一标识对腕表和机芯有着严格且明确的规定,意味着购买真正”瑞士制造”时计的顾客可以确定他们拥有具备真正“瑞士品质”的腕表。